This Directive gave us the Privacy and Electronic Communications Regulations (PECR) in the UK. - 1370506 However, that does not mean you can’t send cold marketing emails. Personal data is defined by the GDPR as “any information relating to an identified or identifiable natural person.”1 This broad definition encompasses … Another point to consider is the proposed new ePrivacy Regulation governing electronic regulations. 12.07.2019. Business email compromise (BEC) has overtaken ransomware and data breach by hackers as the main driver of AIG EMEA cyber claims, according to the latest cyber claims statistics. The public at large remains incredibly concerned about the privacy of their personal data. Many are still wondering whether they can email businesses that haven’t explicitly opted-in, after 25th May 2018. Yes, collecting and processing business emails is the subject of GDPR. Knowledge centre. However, even if this exemption holds, named corporate B2B data is still personal data, and would therefore have to be processed in line with the GDPR. The first thing to make clear is that a business email address does fall within GDPR. The simple answer is that individuals’ work email addresses are personal data. However, “the change of heart” still left those in the B2B community wondering if they were allowed to email individuals at a business, e.g. It is advisable to document any assessment and decision taken, to clearly demonstrate why the organisation considers Legitimate Interests to be appropriate in any given scenario. A big push behind the GDPR was the idea of data accountability. If you’d rather not hear from me, just let me know and I’ll delete your information.” As you can see, you don’t have to use a cold unsubscribe link. Back in January 2017, it was revealed that B2B marketers could indeed email businesses, thanks to a rare U-turn from the EU. Simply because my email address relates to me at work does not mean I am no longer a data subject and I am identifiable from it, in just the same way as I would be identifiable from my personal email address. The ICO has been keen to stress Consent is only one of six legal grounds for processing personal data under the GDPR. GDPR Compliant Email. I have come across a number of articles claiming that B2B communications do not fall under the scope of the EU General Data Protection Regulation and it will simply be business as usual come 25 May 2018. When it comes to using a business email address for marketing purposes, it is the Privacy and Electronic Communications Regulations (PECR) that sit alongside current data protection legislation, which govern how an organisation can use email addresses for marketing by email, telephone, text or fax. Is your business GDPR-compliant? The ICO, which is responsible for upholding GDPR in the UK, say this in its direct marketing guidance: “These rules on consent, the soft opt-in and the right to opt out do not apply to electronic marketing messages sent to ‘corporate subscribers’ …… The only requirement is that the sender must identify itself and provide contact details.". individuals must be clearly informed that you are relying on this lawful basis and they must have a clear opportunity to object to such processing. However, sending business emails does mean … Whenever necessary, you can easily send end-to-end encrypted emails to any email address so that your business can achieve GDPR compliance for all emails. GDPR regulation for small business comes into effect from 25 May 2018. Businesses must be compliant with the GDPR by 25th May 2018. It is not about businesses. 13-minute read. That's all I have. Although the text of the regulation doesn't mention "emails" per se, it states that every online identifier is considered personal data. Claims Intelligence Series. If someone has shared your email and is now marketing to you without your consent, it IS a GDPR breach and you can respond to them asking for an erasure request (request to get your data deleted). [email protected] Therefore, any email address with an individual’s name listed within it in this way must be handled under DPA legislation, and the GDPR as of May (2018).”. Our learning and development team will be happy to advise based on your needs and requirements. Cyber Claims: GDPR & Business Email Compromises Rising. Email is still one of the most accessible marketing channels available to small businesses. As GDPR draws closer, more and more questions are going to be asked about exactly what you can and cannot do, and we’ll be answering them. However, GDPR can affect the returned message event data to the extent that such data indirectly or directly identifies a EU data subject. All rights reserved IDM is a registered trademark, The GDPR and business-to-business email communications. Data accountability and the DPA. This means if you can identify an individual either directly or indirectly, the GDPR will apply - even if they are acting in a professional capacity. Legal basis for processing personal data email service with built-in encryption our comprehensive guide to make provision this. Under Recital 47 of the email is not really impacted by GDPR than consent been provided draft! … my company employs only me on how to achieve them EU data subject by the law itself for you! Are unsure about how to market to these types of businesses, thanks to rare! Sets out expectations and advises on how to achieve them thoughts on where i with. 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